Marketing strategies used by retailers
You must have noticed that a retailer piles up a stack of food in a particular direction at a particular location. But why does the retailer do it? And how does it help him/her? This can be a marketing tactic which is mainly short term but a strategy is a long-term plan and there are many strategies, a retailer uses to make sure his/her shopping store looks and feels different from the one below the lane. And how would you feel if the retail store knows you personally by your name and knows your various tastes, choices and interests and recommends products and services based on them? Won’t it be delightful to have someone remember not just your name, and surname but also your various familial birthdays and anniversaries? Well here are various marketing strategies that the author suggests 1. To be locally relevant 2. Make interesting and out-of-the-box window displays 3. Focus on the regular and loyal customers 4. Give additional benefits. 5. Try connecting your store ...