Melvin D'Cruz's Portfolio

  What do you say when a product appears on the market scene and disappears all of a sudden?  It’s a fad, right?  So then what do you call a store which appears in your locality with the bare requirements of a shop and then suddenly disappears after the complete closeout sale that is termed as a teardown. As such, these stores are known as POP-UP Stores/POP-UP Shops.  These types of stores are not created just by small organizations but have been used successively by big firms such as eBay, Samsung, Reebok, Prada, Renault, Nike, Gucci, Louis  Vuitton and so on around the world.  The most surprising fact is that companies especially hire interior decorators and designers just for these shops to attract the bystanders to enter these shops  Now there are various reasons for these types of shops  1. Low-risk way to try out a physical store presence  2. Give customers a chance to touch and see your products  3. Promote your brand and oddly...

  Gunshots, flares, flags flying, horns blasting, people breaking into sudden jigs, youngsters   turning up in truckloads, and policemen staring at all this with a smile on their faces  ( Source:Firstpost.com)   What do you do when you see such a headline? You get astonished as did I but that’s what the policemen did as they knew that they were not in a bloody fight but for a celebration!  Afghanistan’s wait for a trophy was over! They defeated India, an economic powerhouse in the final of a game that they had lost two years ago.  Bravo Afghanistan!  But why are our Indian football team’s standards so low that they lose to a country which is ravaged by sectarian violence almost every day?  1. Is it due to the lackadaisical approach by the AIFF?  2. Did Wim Koevermans gamble of not playing Sunil Chhetri in the final XI fail?  The answer to the above questions may be any but these facts cannot be ignored considering the fact that India’s g...

               It has been a really interesting weekend with Real Madrid reaching the top of the table after levelling up with Barcelona. Now Barcelona fans will cry hoarse about the unfair advantage being given to Real Madrid. Three VARS in a row! And rightly so, even if the ruling was accurate on all three occasions.  And with the current pandemic hitting the globe, all matches are being played in empty stadiums which leads to an interesting point about the home-ground advantage being lost. There’s a good chance of Real Madrid reaching the finals, qualifying for the Champions League and probably even winning the La Liga league title with a fit team, and looking at Gareth Bale benched means that Zinedine Zidane has got a lot of attacking options with him helping him with the season’s challenges. We will see how that turns out in the following weeks which might lead to the high probability of the El Clasico happening sooner than exp...

The delicious warm smell of curry leaves and coconut mixed into an aroma of familiarity and comfort. That’s street food in some of the old shops in Bangalore. The rice fans in the crowd; this is your safe Haven. Whether you are a local or the IT crowd of Bangalore there is always a place to have the best food just around the corner. If you are an avid user of “Nanage Kannada gothilla”, worry not, we still got you. Here are the 5 best foods to have and the places to visit, to get your taste buds wanting for more. Dosa  The echo of people chatting around, the sound of dishes being distributed to the respective tables by the staff accompanied by the warm delicious smell of the comfort food is overwhelming. Old places, like CTR (Central Tiffin Room) & Vidyarthi Bhavan, and Gandhi Bazaar in Malleshwaram have got one of the most crispy dosas ever. It has got this golden center of deliciousness packed into one. The dosa here has this thick texture with fine fermentation. Mixed with th...

  Dear ………………….., We hope you are in the best of health and spirits.   We value our association with you.  As you are aware the whole world has come to a standstill due to the COVID-19 threat. However, in case you need any help, please feel free to call on us and we will try our best to deliver. Tough times come and go but a strong bond like ours shall sail through all of this and we all shall emerge victorious.  We assure you that we will be obliged to serve you as always.   Warm regards, Team 

                                                                                                                                           Experience can be this - a photo of a dirty restaurant                                                                  Or this - an image of a luxurious hotel stay But the kind that will change businesses and lives is a slightly d...

  Problems are a part of a human’s life when we often hear people saying that they should not have taken up something so quickly without looking at other options. And it does not matter if the problem is related to your professional life or your personal life. There are instances when the problem which you are trying to solve seems to have ended with a simple solution but then it is just the tip of the iceberg.  Problem-solving is a fundamental duty in a manager’s life and the role is as important as taking decisions for investment or disinvestment which can make or break a company’s fortunes. And the way a manager handles a problem with finesse and ease can also help in reversing a failing company’s fortunes.  Take, for example, Cyrus Mistry who took over the reins from Ratan Tata and was admired by many eminent personalities for being a risk-taker. Cyrus Mistry took over the company when the market share of TATA was tumbling due to few sales in the TATA Motors division ...

Men in their 20’s are fat burners and have very fast metabolic rates as they can guzzle down loads of beer, and deep-fried stuff and yet appear to be fit and good in bed. How can this not be possible in your 30’s? Because you have hit your 30’s and there is a lot of difference in the peak you had in your previous ages. Understanding this change is quite critical as what you do during these changes affects your overall sexual health.  Male menopause also known as andropause starts hitting individuals as early as 35 and in this, there is a drop in the libido and even can cause erectile dysfunctions. How do you avoid this? Here is what you can do on a regular basis to keep yourself fit at all times so you can be fit when it matters the most! Check your family medical history Check your testosterone levels proactively Eliminate artificial sweeteners Keep a check on your alcohol consumption  Dump the junk and add more veggies to the palate Get  a lot of sleep Check your family...